CraftDistro is a young company aiming to connect small craft brewers with retailers, and provide trucking services to deliver small-batch craft product all over Chicagoland.
These UI concepts were created in the early stages of product development to entice retailers and brewers, as well as guide initial development.
Even at the outset, the UI needed to promise an efficient tool for daily use, aimed at an audience well-versed in high-volume retail transactions.
The UI also served two separate user types: retailers seeking to purchase, and suppliers hoping to sell and deliver product.
