Canadian Tire is one of Canada's largest retailers, with a loyal customer base for their weekly flyers, which often reached 50 pages in length.
While the online Flyer saw a lot of traffic, their users showed a strong preference for seeing offers just as they appeared in print. These "enhanced" designs aimed at giving users what they wanted while also offering opportunities for Canadian Tire to provide up-to-the-minute bargains, video, catalogs, and more.
