For the business that was Shoplocal (RIP), an ongoing challenge was engaging users in weekly ad content without the use of ad pages intended for print. The same information presented in a "web-friendly" manner would not see the same level of engagement.
These "reconstructed" designs aimed at giving users many of the advantages of the printed ad: an explicitly finite data set, and a means to passively page through deals even without clear definition of what the user hopes to find.
